Founder-led in Madison, Alabama

Built for the realities of high school athletics.

SidelineOps HQ is a founder-led software company building practical operations tools for high-school athletic programs.

One place for the details that make a season work

SidelineOps HQ is based in Madison, Alabama and founded by Scott South. The product was created to solve the weekly operational friction coaches and program leaders know well: moving schedules, scattered parent updates, volunteer coverage, and game-day details that live in too many places.

Scott has been involved in youth sports for more than 14 years through coaching, serving as a youth program board member, and working as a booster club officer. That background gives him a practical view of the needs of coaches, parents, volunteers, booster leaders, and school administrators involved in a program.

SidelineOps HQ is intentionally early and transparent. The product is currently in beta with real high-school athletic programs, including James Clemens Softball, so coach and program feedback can shape what gets built before broader release.

Why it exists

Built around program operations

Schedules, volunteers, communication, and logistics

SidelineOps HQ focuses on the day-to-day coordination work that happens around practices, games, parents, and volunteers.
Current stage

Beta with real programs

Feedback-led development

Beta feedback is helping shape the product before limited release. SidelineOps HQ is not claiming broad public availability yet.

See if SidelineOps fits your program

Request early access and we’ll help you evaluate whether SidelineOps HQ fits the way your program operates.